It’s likely that your siblings and cousins are on Facebook. Maybe your parents or grandparents even have a Facebook page. After knowing that, you’re probably wondering if your potential customers are using Facebook. If they do, this might be an excellent approach for you to use. Keep reading for some helpful details on launching a campaign.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Prizes will open the eyes of potential customers out there. Follow through and actually award a prize or you will appear dishonest.
You will win kudos from your customers when you take the time to reply to their wall comments or questions. That means monitoring your wall and also any @ messages about your company (for example, @Nestle). Reply back, particularly if it is a complaint or someone who needs service immediately.
Always answer all the questions and comments sent to you via Facebook. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If you have a page on your site that holds the information they need, share the link with them.
Don’t neglect your existing audience. Some companies are focused on getting new fans and likes, but ignore the steadfast audience they already have. Respecting your audience will lead to a successful marketing campaign. This is very rewarding, so don’t neglect your fan base.
Offer an exclusive product to people who “like” your page. Your page can get a great deal of attention when your page is liked. Think about giving folks something unique and free if they give your page a “like.” You can make it a contest or you can make the gift for all. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Allow interested parties to sign up via your Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
Facebook is a very popular tool you should use to interact with your audience. Use the information in the following article to create a successful Facebook marketing campaign. You will see a correlation between increased profits and effort put in.